DOJOJOJO PRESS KIT
Train your body. Raise your pets.
Online version: https://dojojojo.com/press

FACT SHEET
Founders:       Reynard Lee & Lai May Yee
Based in:       Singapore
Founded:        December 2025
Platforms:      iOS and Android
Release:        Q4 2026 (closed beta now)
Price:          Free to play
Team:           2 co-founders & 5 freelance artists
Website:        https://dojojojo.com
Social:         Instagram & TikTok @official.dojojojo
Press contact:  team@dojojojo.com

ABOUT: GAME YOUR GAINS (about 121 words)
Dojojojo is a cosy gamified fitness app from Singapore, designed to make healthy living feel less like a grind and more like a game. Your steps, meals and workouts raise a pet companion that grows and evolves alongside you, so every healthy choice feeds something you care about. Choose from three starter companions, Chuupix, Waddy and Helmcub, each with its own element and personality, all hand-drawn by human artists.

In Dojo Clash, AI form tracking uses your phone's camera to count every correct rep in real time, with no wearables needed. Each completed set lets you play a card in battles against your friends, where elemental matchups decide the round, not speed. Meal logging and personalised daily targets keep nutrition simple.

THE STORY: Born from a conversation on the MRT
Reynard and May Yee have always been gamers. Video games, card games, board games: they've played it all. The gym was another story. Was that lat pulldown form right? How much protein did they actually need? How many calories a day? Every answer seemed to start with “it depends”, and most days it felt like guesswork.

They weren't alone. Around them, friends were stuck in the same loop: office job, sitting all day, home, Netflix, repeat. Everyone knew they should move more and eat healthier, but healthy living felt like a chore.

One evening on Singapore's MRT, the husband-and-wife team started wondering out loud. Games are great at telling you exactly what to do next, and at making you want to come back. What if fitness felt more like playing a game, one that helps you build good habits without even noticing?

That question became Dojojojo. They started building in December 2025, on nights and weekends, alongside five freelance artists. Today it's in closed beta, with a launch planned for Q4 2026.

QUOTES
“What if it didn't have to feel like a chore? What if fitness felt more like playing a game?”
  Reynard & May Yee, co-founders
“Every single character in Dojojojo is created by real human artists and made with love.”
  Reynard Lee, co-founder

ART: Every character is drawn by a human
Dojojojo's companions, card art and splash screens are made by five freelance artists: Halanox, Kah Loke, Katherine, Jia Yi and Moigam. Each pet starts as a sketch, is refined through back-and-forth with the founders, and ends up as a fully animated companion.

COMPANIONS
Keep moving, logging and training, and your companion evolves into a stronger form with a new look.
- Chuupix (Fire): An exiled kitsune who torched her master's sacred scrolls and never looked back. Brash, blunt, and first into every fight.
- Waddy (Water): A loud-mouthed trickster who bluffed his way to mercenary status in a stolen captain's uniform. All noise, quick fingers and covering fire.
- Helmcub (Electric): A lightning-charged companion who channels his storm through self-forged armour. Shy, honour-bound and fiercely protective.

APPEARANCES & TALKS (newest first)
27 Sep 2026      Dojojojo Playtest Session (Playtest), GameDevGuildSG
                 A playtest feedback session where users can try out Dojojojo, organised by the GameDevGuildSG community.
3 Sep 2026       Vibe Coders SG #3: “Designing with AI, without the slop” (Talk + Demo), Apple Developer Center Singapore · with iOS Dev Scout and Vibe Coders SG
                 Reynard and May Yee demoed Dojojojo, including its computer-vision rep checker and how they keep AI-assisted development on-brand.
5–6 Jul 2026     Ideas Fest Season 2: Hits different together (Booth), thisisfireplace
                 People from all walks of life visited our booth to try out Dojojojo
28 May 2026      Vibe Coders SG #0: Cosy Demo Nights (Demo), Vibe Coders SG
                 We dived deep into how we build Dojojojo: where workouts, steps and nutrition grow your pet.
27 Apr 2026      Builder Nights by thisisfireplace (Demo), thisisfireplace
                 Demoed the app to fellow builders at thisisfireplace's Builder Nights.
21 Mar 2026      Ideas Fest Season 1: LET EM COOK by fireplace (Booth + pitch), thisisfireplace
                 Dojojojo ran a booth and gave a live pitch at the community festival, which drew around 500 attendees.

WHAT'S IN THIS ZIP
screenshots/
  dojojojo-dashboard.jpg  Dashboard: Your day at a glance. Tap your companion to see today's calories, steps and workouts logged.
  dojojojo-workout-logging.jpg  Workout logging: Log every session in a few taps. Each day ends with a summary and a muscle heatmap of what you trained.
  dojojojo-food-logging.jpg  Food logging: Search or scan a meal to log it. A daily summary tracks calories and macros against your target.
  dojojojo-personalised-targets.jpg  Personalised targets: Daily intake tuned to your goal during onboarding.
  dojojojo-dojo-clash.jpg  Dojo Clash: Battle your friends in real time. You can only play a card after completing a set number of reps, tracked by your camera. Elemental matchups decide the round, not speed.
photos/
  dojojojo-ideas-fest-s1-pitch.jpg  Reynard & May Yee pitching at Ideas Fest S1
  dojojojo-founders-apple-developer-center.jpg  The founders at the Apple Developer Center
  dojojojo-ideas-fest-s1-founders.jpg  The founders at Ideas Fest S1
  dojojojo-vibe-coders-apple-developer-center.jpg  Vibe Coders SG at the Apple Developer Center
  dojojojo-ideas-fest-s1-crowd.jpg  Ideas Fest S1 audience
  dojojojo-ideas-fest-s2-booth.jpg  Our booth at Ideas Fest S2
  dojojojo-founders-reynard-and-may-yee.jpg  Founders Reynard Lee & Lai May Yee
characters/  Card art for each companion; evolution/ has Stage I and Stage II stills
concept-art/  Hand-drawn concept art for the three companions
stickers/  Chuu Chuu, Hello Helmcub and Waddy sticker art
key-art/  Key art, 1080x1920
logo/  Square and circle logo, 640px and 1920px

LOGO USAGE
Our logo is pixel art, so please scale it in whole steps (2×, 3×) with smoothing off, and don't recolour, crop or redraw it. Use the circle version on busy backgrounds.

ART CREDITS
Characters and art by freelance artists Halanox, Kah Loke, Katherine, Jia Yi and Moigam.